Impressions – Clicks – Conversions
The Fundamental Formula
The Click Through Rate is the percentage of people who click on your ad when it is displayed along with all the other ads in a search. Just because your ad comes up, doesn’t mean the person is going to click on it, and if they do – that doesn’t guarantee a conversion!
Online marketing all comes down to a single concept: cost vs. conversions. You can’t get a conversion if you don’t get a click, and every click costs money in some way. You have to find ways to stand out from the crowd including ads that speak to the searcher, domain name that catches the eye, and most importantly, a website that radiates credibility.