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Your Website is the Home Plate of Advertising

Your website is where you want your targeted audience to go. So much of your marketing and brand building revolves around getting people to your site, so they can learn more about you and your business. There is no advertising medium that allows a target to exit your offering as quickly as the internet does. The power of the "Back Button" is the undisputed king of potential customer feedback. Response rates for online advertising is measured in fractions of a second; that's the time you are allotted to make a first impression. A website MUST deliver when these prospects arrive or you have not only wasted the money spent to get them there, but also the opportunity of doing business with them.

Start with a strong name and then build a great site.